A concept for a CSR campaign for BP - Text on the forecourt floor points to a tyre and asks 'How much air is this one missing?' When the customer pays for their petrol the cashier hands them a bag of air, along with a receipt, that highlights how much you increase you fuel costs by having low tyre pressures. A line on the forecourt floor then leads you to their free air pump.
BP's Free Air Campaign
A concept for a CSR campaign for BP - Text on the forecourt floor points to a tyre and asks 'How much air is this one missing?' When the customer pays for their petrol the cashier hands them a bag of air, along with a receipt, that highlights how much you increase you fuel costs by having low tyre pressures. A line on the forecourt floor then leads you to their free air pump.
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